About
Sincere Home Buyers is a growing real estate investment company focused on helping homeowners sell quickly and fairly. With a fast-moving sales environment and a distributed team of acquisition managers, the company needed a more scalable and consistent approach to training. Their priority was building confident, conversation-ready reps without overloading managers or risking real opportunities during the learning process.
Location
USA
Number of learners
135+
Use case
Employee Onboarding | Sales Training
Industry
Real Estate

We conducted an in-depth interview with Fernando Dávila, Real Estate Acquisition Manager at Sincere Home Buyers, to understand how the team approaches training and what impact EducateMe has had on their day-to-day work. We asked targeted questions about their previous processes, onboarding experience, platform usage, and measurable results to capture an honest, practical perspective.

Challenge #1: Training didn’t scale

As the team grew, managers were forced to spend increasing amounts of time repeating the same roleplay exercises with every new hire. This created a bottleneck in the onboarding process and pulled leadership away from higher-impact work like coaching top performers and closing deals. The approach worked for a small team but quickly became unsustainable.

“Before EducateMe, training just didn’t scale for us. Managers were constantly repeating the same roleplays, and even after that, new hires still struggled when they got on real calls. It became clear that our process worked for a small team, but not for a growing one.” - Fernando Dávila, Real Estate Acquisition Manager at Sincere Home Buyers

EducateMe Solution: AI-powered roleplay with real-life scenarios

EducateMe’s AI roleplay allowed reps to practice realistic conversations that reflected actual seller behavior, objections, and personalities. With the help of the EducateMe team, prompts were customized so the AI sounded natural rather than scripted, making each session feel like a true-to-life call instead of a generic exercise.

“What really stood out about EducateMe was the AI roleplay. We looked at other tools, but most of them were just content libraries. This was different because it actually lets reps practice real conversations using realistic data, not just consume information.” - Fernando Dávila

Challenge #2: Lack of progress visibility

Before using EducateMe, the team relied on a mix of shared folders, basic video libraries, and informal manager check-ins to manage training. There was no centralized system to confirm whether new hires had actually completed required videos, shadowing, or exercises.

This lack of visibility made it difficult to confidently assess readiness, identify learning gaps, or know when a rep was truly prepared to move forward into live conversations and responsibilities.

EducateMe Solution: Clearer visibility into training progress

The platform made it easier to understand how reps were engaging with training activities and where they needed improvement. Managers gained better insight into readiness, allowing them to focus their coaching time where it had the most impact instead of guessing who was prepared.

Challenge #3: Inconsistent onboarding experience

Because training relied heavily on manager availability, the quality of onboarding varied from rep to rep. Some new hires received more attention and practice than others, which led to uneven performance across the team and made it harder to maintain consistent standards.

EducateMe Solution: Faster, structured onboarding

Instead of waiting weeks to get meaningful practice, new hires began using roleplays on the very first day. Most reps became fully comfortable with the platform within about a week, accelerating the onboarding timeline and helping them reach productivity faster than with previous methods.

“The onboarding experience was surprisingly fast. We weren’t waiting weeks to get value – we were using roleplays the same day we started. Within about a week, everyone felt comfortable on the platform, which made a big difference for new hires.”

Challenge #4: New hires struggled on real calls

Shadowing calls, listening to recordings, and reading scripts helped with theory, but didn’t fully prepare reps for real conversations. When new hires finally spoke with live sellers, they often felt unprepared to handle objections, awkward moments, or unpredictable responses.

EducateMe Solution: Consistent training across the team

Every rep now goes through the same high-quality training experience, regardless of manager schedules. This consistency has helped standardize expectations, improve overall performance, and ensure that each new hire builds the same core conversation skills.

“One of the biggest benefits for us is that training is now consistent and doesn’t depend on manager availability. It’s also saved managers a lot of time that used to be spent on manual roleplays, while still doing a better job preparing reps.”

Challenge #5: Limited opportunity to practice safely

There were few ways for reps to rehearse difficult scenarios without risking real leads or deals. Practicing on live prospects created pressure, while internal roleplays consumed too much manager time, leaving a gap between learning and real-world readiness.

EducateMe Solution: Actionable performance feedback

After each roleplay session, reps receive clear feedback that highlights strengths and areas for improvement. This ongoing feedback loop helps them self-correct, build confidence, and show up to live calls better prepared, reducing mistakes and increasing overall effectiveness

“Our reps genuinely enjoy using the AI roleplay. It removes a lot of pressure because they can practice without feeling like they’re wasting live leads or taking up manager time. They get to make mistakes, learn, and improve in a safe environment.”

Results & Impact

  • Faster onboarding for new hires. New hires are able to start practicing with AI roleplays on day one and become productive much faster than before.
  • Fewer mistakes on live calls. Reps enter live conversations better prepared, reducing errors and improving the quality of seller interactions.
  • Significant reduction in manager time spent on manual roleplays. Managers no longer need to repeatedly roleplay with each new hire, freeing up time for higher-impact tasks.
  • Higher confidence among reps when handling objections and difficult conversations. Reps feel more prepared and self-assured due to consistent practice on realistic scenarios.
  • More consistent training experience across the entire team. Every rep receives the same high-quality, structured onboarding regardless of manager availability.
“EducateMe has completely transformed the way we train our team. Not only are reps more confident and prepared for real conversations, but managers also have more time to focus on high-impact activities. It’s practical, effective, and has made our entire training process scalable and consistent.”