rand and personalize, or else! That's what everybody is saying these days, and online education/tutoring isn't exempted. The research speaks for itself - almost 80% of marketers attest that branding is essential for growth. Yet many fledgling online educators are under the misguided assumption that creating a brand and personalizing their content requires lots of money - and that isn't true. If you don't have deep pockets, don't worry because there are inexpensive ways to launch your course, such as white label LMS platforms!

These are third-party solutions have already been made; they don't have a name stamped. So basically, you can customize the platform to make it fit your brand voice while making it appear like it was all done by you. White-label online platforms are popular because they allow businesses and academies to offer a private label course without owning and carrying the burden of the development process.

Rather than shelling out the cash for hosting and management costs, a third party handles it for you. Some online course platforms even provide mobile apps to benefit users, but you must decide which is right for you. This article runs through the available white label LMS platforms and recommends the best ones for your white label training courses.

Let's take care of the basics first.

What Is a White Label Online Courses Platform?

The concept of private labels isn't just confined to the e-learning industry; in 2021, the retail sales of consumer packaged goods sold under private labels in the United States were estimated at a whopping 199 billion US dollars - a hike from the previous year. 

And according to Numerator, a data and tech company, the quickest-growing private label brands are owned by Aldi, Target, and Amazon.

In essence, "white-label" means some other company makes a product or service tailored to a specific company's demands. Usually, it comes in the form of software private label or white-label solutions. Say, for instance, a business approaches another outfit with years of experience in a certain field to create a personalized website, reusable designs, and adjustable color palettes.

Here, the expert would give you a bunch of editable templates you can adjust or customize for several projects. In this case, a white-label online course platform is software that can be changed to meet the course hosting and management needs of a business or a course creator. It's so user-friendly that you can offer courses and retain the same brand voice and image as though you built and own the platform yourself.

In short, white label learning platforms are an excellent resource for organizations and businesses to produce compelling, interactive, and successful online courses. It offers a user-friendly platform to create, host, and manage such courses, enabling users to generate them in various formats such as video, audio, text, images, etc. Furthermore, the tool can be utilized to devise quizzes, surveys, and other assessments to evaluate the success of the course. It also offers a variety of features and tools that make it easier for businesses and organizations to create and deliver courses tailored to their needs. 

Benefits of Using a White Label Online Course Platform

Beyond the obvious financial benefits, there are other advantages of having a private label platform. Let's take a closer look at them and figure out why you should take the plunge and buy a white-label solution

Getting rid of sluggish processes and squandering time

White-label platforms are a great way to make the most of your business and instructor time. You can easily put your energy into activities that boost your business rather than getting bogged down in the details of course platform planning, design, and management. And with a few simple tweaks, you can ensure the white-label online platform reflects your brand's personality without any complicated design, coding, research, or technical work.

Save money by cutting back on unnecessary expenses

Private label platforms offering white label elearning courses feature in-built configurable features that can be easily altered on login. Providing ready-made templates, they simplify customization and offer convenience. As part of your subscription, you'll get an instant solution to launch your online course with no more waiting lines, delays, or costly waiting time.

Create your online courses with a branded touch

Investing a lot of time and effort into creating courses is one thing, but making sure they look good? That's a whole other ballgame. You have to make sure the visuals of your courses match your brand. With a white label, you can tailor your logo and theme exactly how you want them.

Customers get the option of adjusting their pricing

Due to its SaaS setup, white-label LMS is adjustable to numerous subscription plans. You can make your own pricing structure based on your business strategy and then scale it up as your company grows. 

Offers employees re- and up-skilling opportunities

Studies have shown that staff who are well-trained and involved in their job are more likely to stay with the company and usually report high job satisfaction. To aid in this, White Label LMS software is used to create courses and to help the organization reach success. You can use your LMS to whip up some on-demand training courses for your employees, so they can "expand their skills" and "benefit the organization." Whatever... it's a win-win.

Assists businesses to stay compliant

Most companies today have to play by a set of rules and regulations, especially for the health and financial industries. You can take advantage of LMS software to create courses that inform your employees of these compliance standards and show them exactly how these guidelines affect their job roles.

Features of a White Label Online Course Platform

Certain features are necessary when looking for an online white-label platform. If they're not available, it's a definite warning sign. Be sure to look out for these essential components!

Community support 

White-label online platforms have a community support feature that enables course users to communicate and exchange ideas, views, and materials. 

Connecting students increases the course's worth and desirability, enhancing your brand's image. So, when selecting a white-label online academy platform, ensure it has a support feature to give customers all the help they need.

Media formats 

If you want to get your white-label training courses up and running, ensure you have a range of media formats. Think texts, PDFs, videos, infographics, and so on. That's the bare minimum for any white-label learning platform. By formulating an extensive content selection, your classes become more vibrant and absorbing for your students, making them easier to take in and remember.


Businesses and online academies need to upgrade their offerings to increase their training and remain competitive. If they don't add more features to their platform, business growth will be stunted, and customers will look elsewhere for solutions that meet their demands. Let's take Xerox's case as an illustration. 

Xerox was the first to come up with the PC, yet they should have recognized its potential before anyone else. Ignorant of the potential of going digital, their management believed that the future of Xerox was in copy machines! They were unaware that the same technology couldn't keep profiting indefinitely. That was a mistake - not realizing how quickly tech can plummet and the requirement to scale constantly!

Mobile app

A working and competent mobile app provides access and keeps things consistent. Plus, mobile devices are easily transportable, so students can do schoolwork from anywhere. 90% of the world has a smartphone, so you can get a better reach by making a mobile application for this particular user group. Mobile apps can also speed up information sharing through push notifications on the app itself.


The simplicity of a white-label solution is one of its most vital features. The platform must be a breeze for both the customer and its users. No special know-how or expertise should be needed to operate the interface.

Customization and API integration

Don't just stay stuck with the software's default features! Bolster your academy's capabilities by leveraging APIs from popular apps like Zoom, Calendly, Meet, Stripe, Slack, and others. And regarding customization, white labeling is there to make the product look more like your brand. You can update the logo, colors, fonts, and button styles. And if you want to switch the language or add a new one, that's possible too.

Certificates and gamification

Why not enhance your academy's appeal by incorporating gaming elements? Give your users different levels and badges based on their successes and let them unlock new objectives. When a user completes a course, give them a certificate as a reward. You can either use a template or design your own certificate.

Automatic emailing

You can set up SMTP options to send out emails from your business domain and build automated drip emails to welcome new academy members.

SaaS business model

White label platforms offer a darn "SaaS" model, making it a cinch to get set up with scalable subscription plans as your business expands. Not only that, but you can avail of documentation, advice, and video guides to help create your digital academy.


A white label online course platform also offers a variety of security features that make it easier for businesses and organizations to protect their data. from unauthorized access. For example, the platform can be used to encrypt data, restrict access to certain areas of the course, and monitor user activity.

Eight Battle Tested White label LMS Platforms to Launch Online Courses

Choosing the right white-label learning platform is a real challenge, given the multitude of options available. But don't worry, we've got you covered! Here's a comprehensive look at some great cost-effective options, which we've reviewed based on features, customizations, advantages and disadvantages.


EducateMe provides an innovative and easy-to-use white-label online education system, equipped with essential tools to enable instructors to customize their courses. This solution provides the capacity to host white label coaching programs and courses, acceleration programs, online boot camps, corporate training, private label courses, and community-based learning. You can integrate your domain so students can easily access it at any time. This will guarantee that your brand identity and message are accurately portrayed.

Take a closer look

Try EducateMe white-label platform in order to create a customizable experience for your learners

Sign in Page

The login page for your Learning Management System is a key point of contact for users. As an example, EducateMe allows you to modify the login page so that it is in line with the rest of the user experience. You can alter the width of the login screen, include your company's logo, and personalize the welcome message.

Customized Learning Paths

EducateMe offers customized learning paths for each student. This allows students to tailor their learning experience to their individual needs and interests. The platform also provides personalized feedback and guidance to help students stay on track and reach their goals. EducateMe also offers a variety of interactive activities and assessments to help students stay engaged and motivated.

Comprehensive Course Library

Educators can provide their students with a comprehensive collection of white label training materials, giving them access to high-quality content. With EducateMe, students can discover courses that best match their individual interests and gain additional resources like study guides, practice tests, and video tutorials to maximize their learning experience.

Customized Assessments

EducateMe provides tailored assessments for students to evaluate their understanding and proficiency in a given subject. These assessments are tailored to each student's needs and can be used to track their progress. Instructors can give detailed feedback on the assessments, helping students identify areas to work on in order to enhance their performance.

Progress Tracking

EducateMe’s progress tracking feature is another great custom feature. This enables users to conveniently monitor the advancement of their scholars and guarantee that they are realizing their objectives. Using this tool, mentors can view comprehensive reports on every student's progress, as well as contrast the achievements of other learners. Additionally, users can set up automated notifications to notify them when a student needs further assistance or is lagging behind. This feature makes it effortless for instructors to stay abreast of their students' progress.

Collaborative Learning

The platform provides a suite of tools to facilitate collaboration amongst students, such as the ability to work together on projects, share ideas, and provide feedback. Through this interaction, educators promote critical thinking and encourage students to engage in meaningful discourse. The discussion forums enable students to converse about topics related to their courses, while also receiving feedback from their peers.

Student Groups

This feature simplifies the process of allotting tasks to select student cohorts, granting them the opportunity to concentrate on particular matters or aptitudes. The student groups function can be used to foster collaborative learning atmospheres, permitting students to work together on projects or assignments.

Custom Branding

EducateMe custom branding feature gives users the opportunity to brand their courses with their logo, colors, and fonts. This enables course creators to create a distinct course appearance that reflects their branding image. Furthermore, users may make use of drag-and-drop tools to customize the layout of their white label online academy courses, ensuring both a visually pleasing design and streamlined navigation.

Comprehensive Support Services

EducateMe offers comprehensive assistance for both students and instructors. Its team of dedicated customer service agents are available to provide answers for any inquiries or worries that users may have. Users can utilize available resources, such as FAQs, tutorials, and forums, to maximize their platform experience.


Kajabi gives creators and businesses the power to build, launch, oversee, and advertise digitized courses from one spot. It enables some scope regarding the structuring and backs the incorporation of mixed media for course development, such as writing, graphics, pictures, and videos. Additionally, you can utilize quizzes and polls to boost engagement amongst your students. Unfortunately though, Kijabi is without a community-type feature other than its internet-only online forum. This seriously hampers direct interactions.

Drag-and-Drop Page Builder

Kajabi's drag-and-drop page builder is supposedly one of its best features. It allows users to whip up custom pages, though they don't need to know a thing about coding. It even boasts a bunch of templates that can be adjusted with images, text, videos, etc. And hey, if that's not enough, users can add custom HTML and CSS code to further customize their pages. All of this is supposedly to make it easy for users to create "professional"-looking sites without any technical know-how.

Integrated Payment System

Kajabi's integrated payment system makes it easy to get paid by customers. You can use credit cards, PayPal, Apple Pay and more. It's safe and secure with built-in fraud protection. And you can even set up subscription plans and recurring payments - so it's a breeze to make money from your products and services.

Marketing Automation Tools

The automation tools are designed to help businesses get the most out of their reach and engagement. They include handy features like email marketing, lead capture forms and automated campaigns. This makes it easy to stay connected with customers and keep them updated on new products and services. You can utilize the tools at your disposal to split customers into distinct lists based on what they're interested in and their buying history.

Membership Site Capabilities

With Kajabi's membership site capabilities, users can easily set up and manage their subscription service! It comes with customizable membership levels, content access control, and automated billing for customers - so creating and charging for exclusive content is simple. You can manage customer accounts and track their usage.

Analytics and Reporting

Kajabi has all the analytics you need to track your students' progress, like activity reports, engagement data, assignment statuses, and more. That way, instructors can easily spot any weak points and tailor their classes for optimal performance. It allows you to compare the performance of different students.

Customer Support

The customer support team is accessible 24/7 to respond to any queries or issues that users may have. They offer an array of help options, including live chat, email, phone, and more. What's more, Kajabi's customer support team gives helpful tutorials and resources so you can maximize their use of the platform. This makes it effortless for users to get the help they need.


Owners of a website or blog who wish to embed, manage, market, and sell their online courses may find Teachable to be a suitable white label course platform. For those without a website, the platform's built-in website can also be used to host and manage courses. Additionally, Teachable is simple to configure and includes multimedia options such as videos, exams, infographics, photos, and PDF documents. Teachable does not offer a community platform, although they do have a mobile application with restricted capacities.

User-Friendly Interface

Teachable provides a user-friendly interface that simplifies creating and managing white label courses. Its intuitive dashboard enables users to quickly access the necessary tools to custom-tailor their courses. The drag-and-drop editor facilitates customization of the course's appearance, while the course builder expedites content inclusion and organization. Teachable also provides various helpful tutorials and support resources to assist in getting started.

Comprehensive Course Builder

With Teachable comprehensive course creation tools, you can easily create engaging and interactive courses. You can spice up your course with videos, audio files, images, text, quizzes and more. Plus, Teachable provides you with a wide range of handy templates and themes to kickstart your course!

Flexible Pricing Plans

The platform provides several pliable pricing plans to suit various requirements. Customers can select from monthly or annual subscriptions, as well as pay-as-you-go options. Additionally, Teachable grants discounts for bulk purchases and presents exclusive offers for educators.

Robust Analytics

Using their comprehensive analytics, you can monitor the effectiveness of your courses on Teachable. You can access detailed reports on course completion, student involvement, and other relevant data. This allows you to recognize areas that require improvement and make appropriate adjustments.

Marketing and Promotional Tools

A variety of marketing and promotional tools are available to facilitate the promotion of your courses. These include the ability to generate discount codes, send automated emails, and monitor the efficacy of campaigns.

Secure Payment System

The secure payment system facilitates the acceptance of payments from students, through credit card, PayPal, or Stripe.


LearnUpon is an online learning platform that provides a variety of customizable features which enable users to create and deliver captivating educational experiences, referred to as portals, or, alternatively, instances or environments. This allows for the configuration of different training programs for each target audience, effectively allowing for multiple LMSs to be managed in one centralized location.

Login page

The login page is the first point of contact for users of your LMS. You can tailor this sign in feature to match the rest of your site's aesthetic. You can also modify the width of the login screen, include a company logo, and write your own welcome message.


The appearance of a learning portal in a Learning Management System (LMS) has a major influence on user experience, as it serves as the area where users will spend most of their time. With LearnUpon, you can customize your portal and include elements such as banner images with details about your courses and the logo of your organization.


Brand elements are typically paramount when developing sub-portals designed to cater to different audiences. Through the use of multi-portals, tutors can create a personalized experience for each distinct demographic.

Custom Domain

LearnUpon's white-labeling feature enables you to customize the URL using the domain of your company or business website.

Personalize Emails

LearnUpon portals give you the ability to build an automated messages system with your own company's information, such as a HR Manager's or Director's contact info.


Eduflow is a white-label online platform designed to meet the individual learning requirements of students. It enables course creators and businesses to develop diversified educational pathways, improving the rate of absorption and comprehension for each student. The platform has a user-friendly UI/UX, so that educators and instructors can start their first course straight away, without any need for training.

Eduflow is committed to delivering educational experiences with a flexible pricing structure, including Free, Lite, Pro, and Premium plans. Unfortunately, Eduflow does support gamification to encourage student engagement.

Course Creation and Management

Through this capability, educators can conveniently set up courses, designate assignments, and monitor progress. They may access automated reminders regarding upcoming assignments and deadlines. Furthermore, instructors can personalize their courses by integrating images, videos, and other multimedia components. Additionally, users may access automated reminders regarding upcoming assignments and deadlines.

Feedback System

This feature makes it super convenient for users to give feedback to their students about their performance and progress. Users can create bespoke feedback forms for both teachers and students to fill out. Plus, you can even set up automated notifications so learners know they have gotten feedback from a teacher or any other user. 

Assignment Management

Using Assignment Management, educators can conveniently produce and oversee their pupils' assignments. This feature enables academies to produce personalized tasks with specific guidelines, due dates, and other elements. Moreover, automated reminders for upcoming assignments and deadlines can be configured, allowing teachers to stay on top of their students’ tasks and help them meet deadlines.

Gradebook Management

The Gradebook Management feature is a remarkable custom function. It enables users to effortlessly monitor their students' grades and guarantee that they are achieving their objectives. With this feature, users can view comprehensive reports on each student’s grades, and even compare the performance of distinct students. Also, users can configure automatic notifications to alert them when a student is lagging behind or necessitates additional assistance. This feature makes it convenient for instructors to remain informed.

Custom Reports

Businesses can conveniently generate custom reports based on their data with the Reports feature. Reports may be tailored to individual criteria, such as course completion rates and student performance, for example. Furthermore, notifications for when a report is ready for review or requires supplementary data may be set up automatically and alert users when necessary. This feature makes it straightforward for teachers to remain abreast of their students’ progress and to provide the requisite help when needed.


AcademyOcean is a white-label LMS that focuses on branding and provides immense flexibility in customizing the educational experience. Educators can issue personalized completion certificates to students, as well as enjoy enhanced security to protect their content from unauthorized access. This solution is ideal for enterprises and content creators with multiple offerings, with a starting price of $225 a month; making it one of the costlier white-label LMS solutions.


Assessments are created to evaluate the student's comprehension of the material and assist them in recognizing areas that require additional attention. AcademyOceans customizes each assessment to the particular requirements of each student and offers feedback on their progress. With assessments, AcademyOceans allows companies to monitor participants’ progress and detect areas that require more focus.

Customized Content

Organizations can tailor their content to the individual requirements of each employee, providing them with an optimal learning experience. Through tailored content, each staff member is able to accomplish their development objectives and become successful learners.

Support Services

AcademyOceans has developed services to provide customers with the support they require to address their questions and issues. The online assistance is always accessible, ensuring that all students can receive the help they need to reach their goals.

Progress Tracking

The Progress Tracking Feature of AcademyOceans offers course creators the opportunity to monitor the trainee’s work and pinpoint areas where more effort is needed. Learners can receive feedback on their performance and stay motivated.


Pathwright is a renowned course-hosting platform that enables educators to strengthen their brand and reach students worldwide. The platform furnishes the essential features needed for a course creator to initiate their business, such as scheduling and monitoring learners' advancement.

Automated Grading

Pathwright's automated grading feature simplifies the process of grading student assignments within courses. This feature is highly customizable, allowing course creators to tailor the grading criteria to their specific needs. As a result, course creators are able to quickly grade student assignments without having to view each one individually.

Course Templates

The Course Templates feature provides users with the capability to quickly create courses using pre-configured templates. This facility enables course developers to rapidly generate a course without having to begin from the ground up. Furthermore, the templates are adjustable, providing users with the ability to customize their courses by adding their own content and changing the aesthetics.

Course Analytics

Pathwright's course analytics feature allows users to monitor student engagement and performance in real-time. This makes it convenient for course creators to identify areas that require additional support and track student progress over time, enabling them to recognize trends and make adjustments accordingly.

Course Certificates

Certificates offer a convenient way for course creators to honor their students for completing a course and applaud their accomplishments. Your logo can be integrated into the certificates, allowing for an efficient promotional strategy for both your course and the brand.


Thinkific is an online course platform that allows users to create and customize their own courses. It provides a wide range of features that make it easy for users to create and manage their courses. From customizing the look and feel of the course to providing a secure payment system, Thinkific has everything users need to create a successful online course. In this essay, I will discuss the various custom features that Thinkific offers and how they can help users create a successful online course.

Customizable Design

Course design is something that can be altered in Thinkific. Users can give their courses their own look and feel by picking from a wide range of customizable options, including color schemes, fonts, and layouts. Additionally, they have the option of incorporating multimedia into their course in the form of images, videos, and the like. Thinkific also includes tools for making unique course sales pages and landing pages. This paves the way for users to design a specialized, professionally-looking course.

Secure Payment System

Users can accept payments for their courses through Thinkific's secure payment system. Credit cards, PayPal, and Stripe are just some of the accepted payment methods. You need not worry about the safety of their customers' financial data because the payment system is encrypted and secure. The system includes payment and earnings tracking tools for its customers. This facilitates budgeting and guarantees that instructors are compensated for their time.

Course Management Tools

You get access to a number of tools for managing their courses, enabling you to generate your own tests, polls, and other forms of evaluation to track and report on students' development. You may also automate emails sent to students to remind them of upcoming due dates or assignments. Thinkific also includes analytics and tracking features that allow instructors to monitor their students' participation and development throughout the learning process. Users can easily keep tabs on how much their students are learning thanks to this feature.

Course Promotion Tools

User-generated, customizable marketing material, such as banners, flyers, and social media posts can be used for brand promotion. Thinkific also includes in-built marketing tools to target potential students, as well as analytics tools to monitor the success of marketing initiatives. By monitoring and adjusting user-created campaigns based on the results obtained, users can achieve the greatest success.

Course Analytics

Digital academies are able to obtain comprehensive reports regarding student involvement, course completion proportions, and other measurements. This makes it simple for users to spot areas where they could refine their courses and ensure they are successful. These tools aid users in contrasting the success of different courses and pinpointing which are performing optimally.

Customizable Pricing Options

Users have the opportunity to leverage Thinkific's pricing management tools for setting and modifying their own prices when producing courses. They can decide from a variety of pricing structures, including one-time payments, subscriptions, and pay-per-view options to determine the most profitable structure for their course. This helps users to maximize their revenue.

Which White Label LMS Platform is the Best?

EducateMe's white-label course platform is the ultimate solution for conducting live sessions with students and promoting user interaction. The platform's features can be tailored to incorporate third-party applications such as Zoom, Notion, or Jitsi, making it an ideal choice for the user's individual needs. 

If you are seeking an advanced white-label online platform that promotes efficient collaborative education, EducateMe is the ideal solution. Get started now or request a demonstration of the system's UI/UX by booking one today.

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January 6, 2023

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